When a decision was made to enter a new market or for a capex the board obviously made a risk reward calculation. Business risks were frequently measured and followed up regularly, but the financial risks were delegated through the treasury policy to the treasury to manage over time. Financial risk management became administration and financial risk was no longer a business risk. The crisis changed all that. Financial risk is now a business risk returning to the board’s plate.
The key figures were all earnings related. The crisis changed all that. Now earnings are only accounting, cash generation is the key. Finally the basic rule of positive cash flow generation has replaced the EBITDA focus.
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